Bibliografía

De CNB
Saltar a: navegación, buscar
  1. ARINZE B. "Market planning with computer models: A case study in the software industry." Industrial marketing management. Volume: 19, Issue: 2 (May 1990), pp: 117-129
  2. BERRY T. Hurdle: The book on business planning. Millennium Edition. Eugene, OR: Palo Alto Software. 2004.
  3. BURNS, A.C., & Bush, R.F. Marketing research. London: Prentice-Hall, 2001.
  4. CORNISH, S. L. "Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?" Economic Geography. Volume: 73, Issue 2 (April 1997), pp: 143-165.
  5. DAVIS, R.E. "Experience: The role of market research in the development of new consumer products". Journal of product innovation management. Volume: 10. 1993. pp: 309-317
  6. http://es.wikipedia.org/wiki/Investigaci%C3%B3n_de_mercados
  7. Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H. Starting Up: achieving success with professional business planning. McKinsey & Company, inc Switzerland. 1998.
  8. MULLINS, J.W. (). New product development in rapidly changing markets: an exploratory study. Journal of product innovation management. Volume: 15. 1998. pp: 224-236