Bibliografía
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(Página creada con «{{Título}} ARINZE B. "Market planning with computer models: A case study in the software industry." Industrial marketing management. Volume: 19, Issue: 2 (May 1990), pp: 1...») |
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| − | ARINZE B. "Market planning with computer models: A case study in the software industry." Industrial marketing management. Volume: 19, Issue: 2 (May 1990), pp: 117-129 | + | # ARINZE B. "Market planning with computer models: A case study in the software industry." ''Industrial marketing management''. Volume: 19, Issue: 2 (May 1990), pp: 117-129 |
| − | BERRY T. Hurdle: The book on business planning. Millennium Edition. Eugene, OR: Palo Alto Software. 2004. | + | # BERRY T. Hurdle: ''The book on business planning''. Millennium Edition. Eugene, OR: Palo Alto Software. 2004. |
| − | BURNS, A.C., & Bush, R.F. Marketing research. London: Prentice-Hall, 2001. | + | # BURNS, A.C., & Bush, R.F. ''Marketing research''. London: Prentice-Hall, 2001. |
| − | CORNISH, S. L. "Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?" Economic Geography. Volume: 73, Issue 2 (April 1997), pp: 143-165. | + | # CORNISH, S. L. "Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?" ''Economic Geography''. Volume: 73, Issue 2 (April 1997), pp: 143-165. |
| − | DAVIS, R.E. "Experience: The role of market research in the development of new consumer products". Journal of product innovation management. Volume: 10. 1993. pp: 309-317 | + | # DAVIS, R.E. "Experience: The role of market research in the development of new consumer products". ''Journal of product innovation management''. Volume: 10. 1993. pp: 309-317 |
| − | http://es.wikipedia.org/wiki/Investigaci%C3%B3n_de_mercados | + | # http://es.wikipedia.org/wiki/Investigaci%C3%B3n_de_mercados |
| − | Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H. Starting Up: achieving success with professional business planning. McKinsey & Company, inc Switzerland. 1998. | + | # Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H. ''Starting Up: achieving success with professional business planning''. McKinsey & Company, inc Switzerland. 1998. |
| − | MULLINS, J.W. (). New product development in rapidly changing markets: an exploratory study. Journal of product innovation management. Volume: 15. 1998. pp: 224-236 | + | # MULLINS, J.W. (). New product development in rapidly changing markets: an exploratory study. ''Journal of product innovation management''. Volume: 15. 1998. pp: 224-236 |
<noinclude>[[Categoría:Plantillas]] [[Categoría:Diversificado]]</noinclude> | <noinclude>[[Categoría:Plantillas]] [[Categoría:Diversificado]]</noinclude> | ||
Revisión actual del 02:23 3 ago 2016
- ARINZE B. "Market planning with computer models: A case study in the software industry." Industrial marketing management. Volume: 19, Issue: 2 (May 1990), pp: 117-129
- BERRY T. Hurdle: The book on business planning. Millennium Edition. Eugene, OR: Palo Alto Software. 2004.
- BURNS, A.C., & Bush, R.F. Marketing research. London: Prentice-Hall, 2001.
- CORNISH, S. L. "Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?" Economic Geography. Volume: 73, Issue 2 (April 1997), pp: 143-165.
- DAVIS, R.E. "Experience: The role of market research in the development of new consumer products". Journal of product innovation management. Volume: 10. 1993. pp: 309-317
- http://es.wikipedia.org/wiki/Investigaci%C3%B3n_de_mercados
- Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H. Starting Up: achieving success with professional business planning. McKinsey & Company, inc Switzerland. 1998.
- MULLINS, J.W. (). New product development in rapidly changing markets: an exploratory study. Journal of product innovation management. Volume: 15. 1998. pp: 224-236