Ir a la navegación Ir a la búsqueda
Busca en cnbGuatemala con Google

  1. ARINZE, B. “Market planning with computer models: A case study in the software industry.” Industrial marketing management, Volume: 19, Issue: 2 (May 1990), pp: 117-129
  2. BERRY, T. (2004): Hurdle: The book on business planning - Millennium Edition. Eugene, OR: Palo Alto Software.
  3. BURNS, A.C., & Bush, R.F. (2001). Marketing research. London: Prentice-Hall
  4. CORNISH, S. L. “Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?” Economic Geography. Volume: 73, Issue 2 (April 1997), pp: 143-165.
  5. DAVIS, R.E. (1993). "Experience: The role of market research in the development of new consumer products." Journal of product innovation management. Volume: 10, pp: 309-317
  7. Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H.(1998). Starting Up: achieving success with professional business planning, McKinsey & Company, inc Switzerland.
  8. MULLINS, J.W. (1998). New product development in rapidly changing markets: an exploratory study. Journal of product innovation management. Volume: 15, pp: 224-236