Cambios

Ir a la navegación Ir a la búsqueda
Busca en cnbGuatemala con Google

Línea 230: Línea 230:     
=== Desarrollo Comunitario ===
 
=== Desarrollo Comunitario ===
 +
# ARINZE B. "Market planning with computer models: A case study in the software industry." ''Industrial marketing management''. Volume: 19, Issue: 2 (May 1990), pp: 117-129
 +
# BERRY T. Hurdle: ''The book on business planning''. Millennium Edition. Eugene, OR: Palo Alto Software. 2004.
 +
# BURNS, A.C., & Bush, R.F. ''Marketing research''. London: Prentice-Hall, 2001.
 +
# CORNISH, S. L. "Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?" ''Economic Geography''. Volume: 73, Issue 2 (April 1997), pp: 143-165.
 +
# DAVIS, R.E. "Experience: The role of market research in the development of new consumer products". ''Journal of product innovation management''. Volume: 10. 1993. pp: 309-317
 +
# http://es.wikipedia.org/wiki/Investigaci%C3%B3n_de_mercados
 +
# Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H. ''Starting Up: achieving success with professional business planning''. McKinsey & Company, inc Switzerland. 1998.
 +
# MULLINS, J.W. (). New product development in rapidly changing markets: an exploratory study. ''Journal of product innovation management''. Volume: 15. 1998. pp: 224-236
    
== Ciencias Naturales ==
 
== Ciencias Naturales ==

Menú de navegación