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| | === Desarrollo Comunitario === | | === Desarrollo Comunitario === |
| | + | # ARINZE B. "Market planning with computer models: A case study in the software industry." ''Industrial marketing management''. Volume: 19, Issue: 2 (May 1990), pp: 117-129 |
| | + | # BERRY T. Hurdle: ''The book on business planning''. Millennium Edition. Eugene, OR: Palo Alto Software. 2004. |
| | + | # BURNS, A.C., & Bush, R.F. ''Marketing research''. London: Prentice-Hall, 2001. |
| | + | # CORNISH, S. L. "Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?" ''Economic Geography''. Volume: 73, Issue 2 (April 1997), pp: 143-165. |
| | + | # DAVIS, R.E. "Experience: The role of market research in the development of new consumer products". ''Journal of product innovation management''. Volume: 10. 1993. pp: 309-317 |
| | + | # http://es.wikipedia.org/wiki/Investigaci%C3%B3n_de_mercados |
| | + | # Ilar, D.; Kienhuis, H.; Kubr, T.; Marchesi, H. ''Starting Up: achieving success with professional business planning''. McKinsey & Company, inc Switzerland. 1998. |
| | + | # MULLINS, J.W. (). New product development in rapidly changing markets: an exploratory study. ''Journal of product innovation management''. Volume: 15. 1998. pp: 224-236 |
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| | == Ciencias Naturales == | | == Ciencias Naturales == |